Ritani has a unique “clicks and bricks” model that blends online shopping and brick-and-mortar stores. It is a beautiful website in regards to design and navigability. Ritani offers engagement and wedding rings both online and via a network of independently-owned jewelry stores. You can design your ring on the Web, then try it on in-store with no obligation to purchase. The Ritani website provides all the elements one would hope to find when shopping online for diamonds. The diamonds in their inventory are cut for maximum sparkle, and you can view their diamonds and fine jewelry from all angles. All of Ritani’s custom engagement rings are designed and handcrafted in New York. Ritani artistry is truly a thing of beauty. Ritani makes each customer feel special by tailoring the service to each customer’s needs, ensuring they get expert answers and the best advice, with no rushing, so they are certain they have made the right decision. The Ritani Gemologists provide expert guidance so that customers have all the information needed to make the right choice in diamonds. Consultations include high-definition videos, images, and in-depth analysis of their expert-cut diamonds not available anywhere else — all free of charge.
- High Resolution Images & Video
- 30 day Returns
- Free International Shipping
- Free Luxury Packaging
- Huge Selection
- Preview at a nearby jeweler
- Exclusive Diamond Quality Document & Scintillation Report
- Custom ring designs
Ummm. I am drawing a blank here trying to think of anything even slightly negative. Ritani is simply outstanding in every respect. I guess the same applies here as with the majority of other online diamond jewelers. The quality ranges from low to extremely high and it’s up to you to choose the quality of cut. If you’re not sure just ask. Ritani will help you make the best choice for your needs.
Special Mention: Ritani Reserve
Ritani Reserve diamonds are unique in that they have passed stringent grading criteria for both cut and sparkle. Each Ritani Reserve diamond is issued two separate diamond certificates: one describes how the diamond embodies the proportions that produce the most sparkle, and the second documents how the diamond produces the most intense sparkle, shown in patterns of flash and fire.
These diamonds have been graded by either the American Gem Society Laboratories (AGSL) or the Gemological Institute of America (GIA) and have received the finest cut-grade available. This guarantees they are cut to maximize beauty and will look gorgeous when viewed in a ring.
Each diamond has also received an AGSL Scintillation Report which uses proprietary AGSL technology to analyze the science behind the artistry of each diamond. The Scintillation Report shows the amount of sparkle — measured by the intensity of the flash (white light) and fire (colored light) each diamond produces — revealing that these diamonds produce the most sparkle of any diamond available.