The Best Places To Buy Diamonds Online

Find the diamond that is perfect
just for you.

It’s wonderful that we can now buy diamonds from just about anywhere we are.

The search for a diamond jeweler may however not always bring up the desired results. This website is dedicated to providing you with a list of diamond jewelers that come highly recommended.

These jewelers and diamond retailers are all well established businesses that are focused on delivering outstanding customer service and who know that the best way to make their customers happy is by providing top shelf product that is fairly priced.

Full Service: Diamond + setting

Main Pros

  • Massive selection of 200,000+ diamonds to choose from
  • Speedy delivery
  • Free International Shipping
  • World class customer service
  • 30 day returns
  • 60 day free resizing
  • High resolution 360° images


  • Lots of bargains if you know where to look.
  • Understanding the 4C’s and how they relate to quality is highly recommended as JamesAllen lists a broad range of diamond qualities.

Special mention: TrueHearts diamonds

The good news is that it’s not that hard to find the higher quality diamonds. Set your parameters to only include certain diamonds and you are well on your way to finding the diamond that is right just for you. TrueHearts diamonds are the diamonds James Allen deems to be among their best cut diamonds so make sure to check that out.

Main Pros

  • Among the finest quality cuts in the world
  • Strict adherence to quality controls
  • 30 day returns
  • Free Shipping Worldwide
  • Life Time Trade Up
  • One Year Buy Back
  • Money Back Guarantee
  • One Year Service Plan


The selection at Whiteflash limited to extremely high quality cuts. If you see something you like, don’t take too much time as it may soon be gone. There may only be a select few to choose from that are of a similar size or clarity.

Special mention: A CUT ABOVE®

The A CUT ABOVE® diamond is Whiteflash’s internationally recognized Super Ideal. You will only find it at Whiteflash.  Crafted with ultimate precision, these extraordinary gems represent the pinnacle of diamond cut quality, taking light performance to the extreme. The reason its exceptional beauty is so admired is because from every angle in any lighting situation, an A CUT ABOVE® diamond will outshine all others.

Read Longer Whiteflash Review Here

Main Pros

  • Super Ideal cut diamonds
  • Super Ideal fancy cuts
  • One Year Buy Back Policy on signature diamonds
  • Custom Jewelry
  • Free International Shipping
  • Diamond cutting service
  • Competitive pricing on designer settings
  • Lifetime Upgrade Policy


You’d be hard pressed to find anything even resembling a negative when you get to know Brian Gavin Diamonds. I suppose the one thing to be aware of is that the return period is a little shorter than is offered by many other online retailers. The level of care and the great pains Brian Gavin Diamonds takes to ensure you are taken well care of, though, makes this minor drawback a non issue.

Special mention: Black® By Brian Gavin

The Brian Gavin Diamonds team worked closely with the American Gem Society Laboratories to create Black® by Brian Gavin. The collection only features diamonds cut with the “Gavin Effect” technique, a proprietary cut enabling the light to be reflected off nearly the entire pavilion of the diamond, allowing these diamonds to deliver stunning optical performance and maximizing a sure sparkle. The Black® by Brian Gavin collection features diamonds with color grades D through G and clarity grades IF though VS2. All diamonds in the collection also feature Brian Gavin’s Signature Hearts and Arrows to ensure the diamond embodies the perfect marriage of sparkle, brilliance, fire and scintillation. Each Black® by Brian Gavin diamond undergoes a detailed inspection and is affirmed with an exclusive Black® by Brian Gavin branded AGS Lab grading report.